I’ve been doing SEO for over 17 years. It’s the one discipline that has held my attention through every business I’ve built, and for good reason. Across SaaS, ecommerce, and services, SEO has consistently been the thing that actually moved the needle. It compounded when other channels didn’t, and it gave me unfair advantages in nearly every market I entered.

That’s still true today, but the game is changing. AI is reshaping how people find and choose businesses, and Smash Digital is evolving with it. We now work across both traditional SEO and AI search optimization, helping clients show up not just in Google but in the AI-generated answers that are increasingly replacing it.

I’ve started and exited a lot of businesses over the years, but Smash Digital is one I’ll never let go. The team here is the unfair advantage I’ve always had behind the scenes. We’re a small group of senior SEOs who cut out the fluff and focus on what actually works. No busywork, no bloated deliverables.

Outside of Smash, I invest in lower middle market private equity deals and build tools for generative engine optimization. 

If you want to learn more about what I’m up to beyond the agency, you can find me at travis.vc.