SEO Audit

The SEO Audit Service That Delivers Results

If you’re not ready to commit to a fully managed SEO service quite yet but want to reap the benefits of higher search engine traffic, our SEO audit is what you’re looking for.

Let’s pretend your business is a car. A nice one at that – maybe an Aston Martin?

Off-site SEO and backlink building are the fuel that you put into it every month so that you can get from point A to point B.

On-page SEO is the vehicle itself – the engine, the wheels, the foundation.

You could have the most amazing, authoritative backlinks but without proper on-page SEO, you’re not getting anywhere.

Our SEO audits take your existing website, we’ll call it a Toyota, and give you the tools to turn it into the Aston Martin you’ve always dreamed about.

We dig deep into your business and the value it creates for your customers and ensure that Google sees things the same way.

The outcome? Actionable feedback on what to change.

Our 6-Step Blueprint to Sites That Rank

At the core of Smash Digital, you’ll find a team of SEO experts with close to a decade of experience each – we’ve done well over 600 site audits in our careers and have it down to a science.

Here’s how it works.

Keyword Research

A lot of agencies will simply process your order and push your domain into an automated piece of software.

Not us.

We work with you as a long-term partner and keep your business goals in mind.

This starts with figuring out what keywords your website should be ranking for to pull in more visitors, leads, and ultimately customers.

We analyze all the keywords relevant to your industry, then prioritize them to ensure the best results.

Competitive Analysis

We’re masters at reverse engineering what already works. We’ll take a deep dive into your competitors’ businesses to see which:

Keywords are bringing them the most leads
Content brings them the most visitors and authority
On-page strategies get them results

Site Structure

Your website structure is the foundation of everything. Not only is it a big part of SEO, it’s also critical for user experience and actually getting your visitors to convert into customers.

Get this right and everything else will take a little bit less work and investment.

Content Optimization

You’ve heard it a million times before, because it’s true.

Content is king.

Once we know which keywords to target and what pages to rank for them, it’s time to figure out what the content needs to be like:

What angle to take
How many words to put on the page
The frequencies of keywords and phrases
Optimization of meta-titles and headings

Content and Keyword Cannibalization

A big portion of our clients have great content on their site that has already been optimized on a page level.

SEO often requires a high-level approach and this is something that gets neglected.

We look for issues with keyword cannibalization. This takes place when a website has more than one page (often unintentionally) attempting to rank for the same keywords.

Google doesn’t like this a lot and it typically leads to both pages not ranking.

Site Speed

Site speed is critical both for getting customers and ranking in Google.

Customers are impatient, and if a webpage doesn’t load quickly, they will click the back button and head to your competitors.

Studies have shown that a 1-second delay in page response can result in a 7% reduction in conversions and that 47% of consumers expect a website to load in two seconds or less.

We’ve got a super-comprehensive checklist for ensuring your site, and the pages on it, load fast enough for both Google and your potential customers.

Putting Together a Detailed Action Plan

Our goal isn’t to sell you an SEO audit.

Our one and only goal is for this to be an investment in your success, not an expense.

To achieve that, you need to be able to take action on our discoveries. Having worked with hundreds of clients over the years, we’ve got a system in place to help you with this.

The final outcome is a prioritized, step-by-step blueprint for increasing your organic traffic.