This Week In SEO
Keyword Research, Facebook #Winning, And the First Losers of the Mobile Update

This week we’re gonna kick things off with a new feature in the “This Week In SEO” series, a quick-tips video.  In this weeks video, my man Sean shows us “How to Quickly Find Low Competition Keywords in Your Niche.”


Why Keyword Research Still Matters

Looking for a solid refresher on keyword research?  Well, there are 17,100,000 results in Google.

kw research results

But this post, published last week, is a solid overview.  Not only covering the basics of using the Keyword Planner tool and Google Related Searches, it dives in to some interesting suggestions–like scraping, using social mentions, and thematic dictionaries.

The real value in this “how to keyword research” post is the author frames it in terms of playing nicely with Hummingbird.

“Keyword research has changed because, after Hummingbird, it helps us optimize our site on a semantic level, helps us decide our site’s architecture and segment site’s topics into thematic areas, which also consider what is commonly defined as “customer journey” of the visitors of the site itself.”

Can’t get enough keyword research info?  Here’s a post I did last year about increasing profits with buying keywords.

How to Write Copy for Search Engines

I like Michael Martinez.  He’s a smart dude and he’s straight up with his SEO knowledge.  His “how to write copy for search engines” post is a nice compliment to the keyword research article, above, and very different from other posts on the subject, like the Backlinko post from last week’s update.

Michael says everyone says “don’t write for search engines, write for people,” but they suck at writing for people, and so they are still writing for search engines.  Interesting.  This article steps away from SEO execution to take a more focused look at the “how” and “why” of SEO and content.

The message was clear in the beginning: links help. Unfortunately, idiots took control of the message and told everyone to do whatever they could to get those links because “SEO is all about links” (only, it never was).

He ends the article with this observation:

Stop writing for people because you’re terrible at it. You’re really still writing for search engines. You should be writing first and foremost for yourself.

post bad

Facebook’s Secret Plan to Kill Google–and become the second trillion dollar company in the process

So, Facebook is drinking Google’s milkshake in the mobile and video space.


The numbers don’t lie here.  Facebook video is overtaking Youtube in # of shares, and is killing it on mobile ads (73% of its revenue in Q1 came from mobile ads, versus 59% in the same period last year).

So while Google’s real estate on desktop/laptops (aka, the space it can use to serve you ads) won’t grow significantly over the next few years and will actually reduce given the shift to mobile (which accounts already for the majority of overall web traffic), Facebook’s real estate will. And there’s more. When it comes to video, the numbers are even more impressive. What YouTube (a Google property) did in 10 years, Facebook did in less than one (reaching 4 billion views a day, according to today’s news). Whoops. Socialbakers wrote about it in January, saying that Facebook Video is Now Bigger Than YouTube for Brands, along with the chart below.


Has Google Gone Too Far With Bias Against Its Own Content?

This is some solid research hustle.  Aaron Friedman uses a lineup change among NBC on-air staff to see how Google will handle a knowledge graph (image search) change.  When the source of an image changes (NBC removing pictures from their website), the picture remains–but the source is changed to, a Google property.

Google is an information-retrieval system tasked with sourcing information from across the web and supplying the most relevant results to users’ searches. In recent months, the search giant has taken a more direct approach by answering questions and assumed questions in the Answer Box, some of which come from un-credited sources. Google has clearly demonstrated that it is building a knowledge base of facts that it uses as the basis for its Answer Boxes. When it sources information from that knowledge base, it doesn’t necessarily reference or credit any source.

What this means to you: Google is now taking content and displaying it without credit, which is not only unfair to content creators, but potentially very problematic if Google displays incorrect data.  Those are the obvious ones, but–as the author of this article points out–what if Google’s knowledge-graph data starts becoming subjective?

Want to see this disaster in action?

And finally, the Google Mobile Update UPDATE

It’s been a week since the Google Mobile Update started to roll out (and in that way that these things work–continues to roll out).  There are a few interesting things to note since April 21st, but it’ll take more time to really see how things shake out.

Google Says There Are 4.7% More Mobile Websites Today Than 2 Months Ago

Here’s a clear look at the power of Google’s word.  I know 4.7% might sounds small, but consider the size of Google’s index.  All of these webmasters changed their sites just based on the threat of an algorithm update.

But was it worth the trouble?  (See below)

Mobile Update Winners and Losers, the data crunchers of the SEO world, have some initial data on what sites have been slapped by the Mobilegeddon update, and which have been raised up because of it.

Here are the top 5 winners:

google mobile update visibility winners

And here are the top 5 losers:

google mobile update visibility losers

Check out their post to see an extended list, and how they calculated the data.

How did your website do with the big update?  Did you get smacked hard or did your competitors.  Let us know in the comments:

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Sean Markey

Sean Markey

Obsessive consumer of SEO news and strategies, writes the This Week in SEO column. Loves playing drums and writing fiction. Bets you he can throw a football over them mountains.
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