Is Guest Blogging Dead?

Is Guest Blogging Dead

Hardly…
You just have to do it right

In a blog post yesterday the one and only Matt Cutts struck lightning bolts of fear into the hearts of thousands of SEO’s across the world with a quick pec of his keyboard.

Matt Stated (and I quote):

“So stick a fork in it: guest blogging is done”

Oh Noes. The Skyz are falling

The SEO sky is falling

 

What it really means:

It’s important to always think about the motivations behind these pleasant updates from dear Mr. Cutts. His job is not only to help coordinate algorithmic anti-seo changes, his job is also to head the anti-SEO propaganda machine.

What Matt Cutts really meant:

“Guest posting is currently working really well, and our algorithm is having a tough time distinguishing what is real and what is not.”

Think about this, what on average is the best type of backlink you can get?

  1. Niche relevant of course
  2. Contextual links within well written content
  3. On real sites with real traffic

 

Ok, well what kind of links come from guest posts?

  1. Niche relevant of course
  2. Contextual links within well written content
  3. On real sites with real traffic

 
See what I’m getting at here?

How To Avoid Guest Posting Problems

Easy. Make it look real.
The problem with a lot of guest posts that people are being offered is the ridiculous quality that is produced. These are really just posts on a network, except the SEO providers convince you “these are real guest posts.” They aren’t. They are just simple network posts that are a little better written, and cost 5 times as much.

Now don’t get me wrong, I love using some grey-hat links from time to time for all kinds of SEO projects. But at least I’m upfront with what they are. You would be better off just getting high PR network links instead of these crappy “guest posts” that would still give you the same possibility of a manual penalty slap and not have the same algorithmic power.

Ok Ok, How to make guest posts work

Checklist:

  1. Use 4-5 other authority outbound links within the article
  2. DO NOT put your link in the “author section”. Put it in the article
  3. Write an actual quality article (brain explosion)
  4. Use multiple images and/or video
  5. Do actual reach outs for guest posts (hire it)
  6. Use natural anchor texts – Do not force a keyword (Co-occurance works anyway)

 

This is more hassle, but if you’re going to go the guest blogging route then you might as well take the extra effort and do it properly. If it’s done properly it’s very difficult to even tell it’s a guest post, and if you go up against the big bad manual reviewers team your chances will be much higher of success.

Have an opinion, thought, or anything else? Leave a comment below!
[convertpress id=”1774″ replacetheme=”false”] Edit: After a few personal emails from you guys I want to reiterate something; If you’re doing guest posts specifically for SEO purposes, they don’t have to actually BE legitimate, they just need to LOOK legitimate. Real guest posts are awesome in that they will provide traffic if done properly, but for SEO benefits you just want it to look the part. Avoid the “author bio” section type of backlinks, and use lots of other natural outbound links and you should be safe.

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16 Comments

  1. Scott on at 2:16 pm

    well said! Love hearing your thoughts about SEO.



  2. Josh Stanton on at 3:47 pm

    If you take what Cutt’s says…and do the opposite, you will hit page one.



  3. Travis Jamison on at 4:05 pm

    Abbbbbbsolutely



  4. Travis Jamison on at 4:06 pm

    Thanks Scott!



  5. Karl Steinmeyer on at 2:10 pm

    I love Matt, he is always so straight to the point with his releases.

    Travis; thanks for confirming my initial gut reaction – “you just can’t tell what is real, and what is crap.”



  6. Matthew Newton on at 3:45 pm

    haha truth.



  7. BrunooArruda on at 12:51 am

    Really nice article, thanks very much.. just one question…cause I´m a begginer in this blog post world 🙂
    1-What do you mean by hiring “reach outs”? Hiring people with contacts?

    Thanks in advance!



  8. Damien Elsing on at 7:30 am

    Thanks for boiling this down so a casual SEO observer can understand the issue in a few minutes. I keep hearing about the demise of guest blogging but, as usual, the reports of its death have been greatly exaggerated!



  9. Travis Jamison on at 9:41 am

    For that I was referring to hiring someone (virtual assistant) to reach out and contact niche related blogs on your behalf. They can be hired for a couple bucks an hour to simply search and contact other relevant sites.



  10. BrunooArruda on at 10:26 am

    Gotcha!! Thank you!



  11. ave infosys on at 7:30 am

    thanks for sharing your valuable information.this is very useful info for online

    learners.thanks a lot

    SEO Services in UK | CANADA | INDIA | MALAYSIA | SINGAPORE | USA



  12. Travis Jamison on at 10:21 pm

    Seems legit. Let’s leave you up here for laughs.
    Everyone please point and laugh at the SEO noob. Kthanks



  13. VinceLin on at 3:32 am

    Dude, how can you NOT drink the Google Kool Aid? Its delicious and purple!?!

    Loved your podcast in Bali.



  14. Travis Jamison on at 2:06 pm

    n00b



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